INTRODUCTION
The Evolutionary Invitation

Innovation begins when one evolves.

As one evolves, one notices things—patterns, fractures, connections—that spark innovation. This noticing is the seed.

This book is a guide, not a “how-to.” There is no ten-step plan here. A plan implies you can command the outcome from where you currently stand. This book operates on a different law: you cannot command a new reality from an old state of mind.

Therefore, this is a guide for evolving the state of mind. For changing the player, so the game itself transforms.

As you read, let the ideas settle. Do not try to memorize them. Let them resonate. You may be surprised at what you begin to see, and where you feel the spark to innovate.

You have already bought this book. That action shows you are interested in more than tips—you are interested in evolution. That is a step most don’t take.

Be proud of yourself for taking it.

But not too proud.

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PROLOGUE
The Challenge

Every great thing humanity has ever accomplished—every innovation, every leap, every work of enduring value—was born from a challenge.

It had naysayers. It had people crazy enough to stand up and say the experts were wrong, the authorities were mistaken, the “way things are” was not the way they had to be.

There are no stories of great conformists. No legends built on fitting in, blending in, and following the crowd’s every whim. The status quo does not innovate. Conformity does not innovate.

Innovation cannot exist without challenging everything we think we already know.

If you have any desire to lead—to truly innovate—then your work is to use every assumption as a jumping-off point. To scout the paths not taken and see if they are worth exploring. It’s not rebellion for its own sake. It’s exploration for the sake of what’s next.

This is a survival mandate now.
If you work in tech and you’re not reading every piece of new tech news,you’re already behind. If you’re not creating that news, you’re way behind.

In general business leadership, if you’re not looking at intuitives and those given the label Autistic, you’re even further behind than you will ever know until you start hiring them. Among these groups are some of the most gifted, non-linear minds on the planet—minds going underutilized because they don’t fit the old model.

Those who have experienced what a true intuitive can do will tell you: this is not a game. It is a capability that can take a business to whole new levels of innovation faster than you can currently imagine.

So here is the challenge that will frame every page that follows:

Challenge everything you think you know. Every day.
See what you learn.
See where it leads.
This is not optional anymore.
It is the only way forward.